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The Fifth C: Choice


Are lab diamonds better than mined diamonds or vice versa? It depends on what criteria are important to you. Today you have more choice than you’ve ever had before to “vote with your dollars” to support your values.

Mined diamonds are the traditional choice and still the most popular today. They have a legacy stretching back generations. 

As a modern invention created relatively recently, lab-grown diamonds don’t have a long history. But some consumers who look forward instead of back appreciate the transparency of the supply chain and the way their buying choices can encourage a more sustainable future.

At Brilliant Carbon we want to encourage you to choose what feels right to you and make a smart choice based on as much information as possible.