A Brilliant Way to Make Every Day Earth Day
April 22 is Earth Day, a global celebration of our beautiful planet. It’s a great time to connect with nature, take steps to protect the environment and make little changes that have a positive environmental impact for the Earth. As you are enjoying a hike, picnicking in a park, carrying reusable water bottles, and picking up trash, you can sparkle sustainably too. You can enjoy timeless and enduring carbon-neutral lab-grown diamonds for a lifetime, Earth Day and every day. When you pass them down to the next generation, you’ll also make the future more brilliant.
Celebrating emotions and marking milestones, diamonds are symbols of the happiest moments of your life. Their exceptional optical, physical, and chemical properties mean that diamond jewelry is everyone’s favorite adornment. Unrivalled hardness and enduring beauty have also made diamonds the symbol of love, a romantic way to say forever, and the most popular gemstone for engagement rings. That’s why you want to make sure that love is pure and that your diamonds have a positive impact on people and the planet.
Most natural diamonds are mined in remote locations and pristine landscapes, like the Savannah in Africa, the rugged coast of Namibia or the Arctic tundra. Miners have to create a lot of infrastructure like roads, power and employee housing to support mine operations. On average, mining every carat displaces 250 tons of earth, requires 120 gallons of water and emits 143 pounds of CO2.
Creating gems in the lab also requires a lot of energy. Some companies produce that energy using fossil fuels. At Brilliant Carbon, we’re proud that our laboratory-grown diamonds are both carbon neutral and climate neutral. Our lab uses 65% renewable power from the wind and the sun. The remaining carbon footprint, including shipping and employee commuting, is offset with certified emission reductions from the United Nations Framework on Climate Change projects. Every single carat helps to support projects like the Himalayan Climate and Clean Air Project, which is working to eliminate soot pollution from 100,000 brick production sites. Soot not only contributes to poor air quality but is turning the snow black, accelerating the rate of melting of the snowpack, impacting the ecosystem, watershed stability, and hundreds of millions of people.
Your Brilliant Carbon purchase also gives back. You can choose to have a portion of your jewelry purchase contribute to non-profits that protect the environment or conserve wildlife.
Shipped directly from the grower to us, our lab grown diamonds are traceable too. In contrast, mined diamonds change hands many times on their way to jewelry stores. Because diamonds are so small and valuable, they can serve as an untraceable currency to move money around the globe. Parcels of rough diamonds mix the gems from many mines, even when sourced directly from producers like De Beers. That’s why it’s challenging to trace mined diamonds back to the country they were mined in. That’s has made it difficult for the industry to boycott diamonds mined in Russia, despite the sanctions banning them from the markets in the United States and Europe.
The origin and environmental impact of your diamonds is especially important when it comes to your engagement ring. If the person you love loves the Earth, you want to make sure that your engagement ring is as sustainable as possible. It’s important that you know that the symbol of your love is not only the best quality but also pure, traceable and produced using renewable energy. That’s why we make sure that all the lab grown diamonds in Brilliant Carbon engagement rings have a net zero carbon footprint. These lab-grown diamond rings express your love for each other and for the planet.
Choosing a lab grown diamond engagement ring is the ultimate statement of your brilliant and beautiful future together. That’s why Millennial and Gen Z couples are much less likely to buy traditional mined diamonds for their engagement rings. In a recent survey by The Knot, 46% of couples who married in 2023 chose a lab grown diamond engagement ring to symbolize their love. Lab grown diamonds are Type IIa, the purest kind of crystallized carbon. Less than 2% of natural diamonds are Type IIa, the best of the best, like the Cullinan Diamond in the British Crown Jewels.
Buying a gift for someone you love, whether it’s for a spouse, friend or family, is one of the best feelings in the world, especially when you find a gift you know they’ll really love. But you know what also feels great? Knowing that your purchase also helped to make the future better for everyone. That makes every Day Earth Day.
